Theniya is redefining everyday hand care. Created to close the gap between skincare and hand care, the brand introduces a simple, daily ritual centered around cuticle health. Working with founder Amrutha Sivakumar from the ground up, we built the brand’s complete visual identity and delivered an Amazon-ready content system product photography, main listing images, and A+ content.
ROLE
Creative Direction + Execution
SCOPE OF WORK
Brand identity and visual system development
Product photography (hero and lifestyle)
Amazon listing images and A+ Content modules
Campaign development and go-to-market strategy
Social content strategy and execution
Brand and product storytelling
Product Photography
To introduce the world of Theniya, we created product visuals that communicated approachable luxury through bold colors, texture, and ingredient story. Building a distinct visual world for each scent gave Theniya a visual presence that felt established from day one, even at launch.
AMAZON PRODUCT IMAGES
Each SKU received a dedicated set of main listing images delivered at 2000×2000px on a clean white background to Amazon's technical specifications while keeping the packaging as the visual hero.
AMAZON A+ CONTENT
LOGO & BRAND IDENTITY
Theniya’s brand identity celebrates playful sophistication through a rich, colorful, and ornate design language. The minimalist logotype is anchored by a distinctive “Y” with an organic curve—a subtle nod to the natural ingredients at the heart of every product. This simplicity is balanced by intricate floral and culturally inspired patterns. Guided by the ethos Your Nails. Your Rules., Theniya’s visual world empowers individuality and self-expression.
I’ve been owning my nail and hand care routine at home for over two years and I love manicures. But I knew there had to be a better way.
That’s why I created Theniya: a high-quality brand and complete ecosystem of salon-quality nail and hand care products, designed for everyday, at-home use
— Amrutha Sivakumar, Founder of Theniya