Working alongside photographer Kelly Ngo and food stylist Jenn Thomas, our team brought Portillo’s new “Secret Menu” to life through a series of tight, high-contrast food images that put texture front and center—char, melt, and cheese. We captured hero visuals for the Triple Cheeseburger and Chili Cheese Fries. The final imagery rolled out across Portillo’s digital channels, driving curiosity, clicks, and a playful, members-only unlock of the Secret Menu experience.