Mina brings the flavors of Morocco to the modern table with their olive oil, harissa, preserved lemons, and tagine sauces rooted in a family farm and generations of culinary tradition. Working with the team at Mina across a growing product line, we've built out their retail and e-commerce presence: Amazon A+ Content, national grocery banners, packaging updates, and the sales materials that get new products in front of buyers.
ROLE
Creative Direction + Execution
SCOPE OF WORK
Amazon A+ Premium Content
Shelf talkers for retail placement
Imagery for Walmart Brand Shop
Banner campaigns for Fresh Direct
Product presentations and one-pagers
Product label updates
AMAZON PREMIUM A+ CONTENT
For Mina's Extra Virgin Olive Oil, we built out a full Amazon A+ Content system, a module-by-module strategy that translates Mina's farm-to-bottle story into a scroll-through experience designed to convert. Alongside brand and lifestyle modules, we developed a tail-of-the-tape comparison module, positioning Mina's cold-extraction process and quality metrics directly against competitors on the same page, giving shoppers a reason to choose Mina without ever leaving the listing.
AMAZON LISTING IMAGES
We redesigned Mina's main Amazon listing images to modernize a gallery that had grown cluttered and dated over time. Each image was rebuilt for clarity, cleaner layouts, simplified messaging, and a consistent visual language, so shoppers can scan the brand's value props and key differentiators at a glance rather than hunting for them.
